Malte Köhn, our Design Director, spends a lot of his time thinking. He’ll sit at home, or in his office, or on the train – anywhere, really – planning out whole new product lines in his head. He thinks about what they’ll look like, what they’ll be made from, which tiny touches they’d have to set them apart from everything else on the market. Then come the sketches. Endless sketches of ranges, details, shapes, finishes, colours…
They’ll be great, of course – that almost goes without saying, coming from the guy who designed the new Contour, the updated Focus XD range and the stunning LYD 48 studio monitor. But it’s still a process: some of those initial, back-of-an-envelope ideas won’t have that ‘wow’ factor. The ‘if we don’t build this, we’re idiots’ factor.
“The Music family came out of that frustration; that process,” Malte says. “I had five other concepts for it: some square, some round, some other weird things, but nothing that really made me think ‘wow – that’s cool!’.